As we move into 2024, makeup trends are all about embracing bold colors, fresh textures, and enhancing natural beauty. One of the top makeup trends is the return of vibrant eyeshadows. Think neon greens, electric blues, and vibrant purples. To master this look, use a highly pigmented eyeshadow palette and blend well for a seamless finish. Pair bold eyes with neutral lips to balance the look.
Glossy lips are another key trend for 2024. While matte lips dominated in previous years, the glossy lip trend is making a strong comeback. For a fuller, youthful appearance, use a lip gloss with a plumping effect. Pair it with a lip liner to define the shape and ensure your gloss stays put throughout the day.
Dewy skin continues to reign in 2024, but with a twist. Instead of a super-matte base, opt for a glowing foundation with hydrating properties. Use a setting spray with illuminating ingredients to lock in moisture and keep your face glowing all day long.
For those who love to experiment, graphic eyeliner is a fun way to update your makeup routine. Bold winged eyeliner, cut creases, or even geometric shapes are all the rage. Pair with neutral eyeshadow to let your eyeliner shine.
The no-makeup makeup look is still going strong into 2024. This trend focuses on enhancing your natural features with minimal products. The goal is to achieve a fresh, effortless glow using lightweight foundation or tinted moisturizers, paired with a touch of highlighter on the cheekbones and the inner corners of the eyes. To keep this look looking fresh, use brow gel to groom eyebrows and a soft peachy blush for a natural flush.
Another standout for 2024 is bold brows. Thick, well-groomed eyebrows are the focal point of many beauty looks. Achieving the perfect bold brow requires the use of a brow pencil or pomade for definition, and a brow gel to lock everything in place. For a fuller appearance, try brow lamination or brow tinting for a semi-permanent effect that lasts for weeks.
In 2024, colorful mascaras are a must-try for the adventurous makeup lover. From vivid pink to bold cobalt blue, colored mascara adds a fun pop of color to your eye look. To perfect this trend, apply a black mascara base to define your lashes, then layer a colorful mascara on top for a more dramatic effect.
The blush placement trend has evolved in 2024. Instead of the traditional apple of the cheeks, this year’s blush is applied higher up on the cheekbones, almost as if it’s sculpting the face. This technique lifts the face and creates a youthful, radiant glow. To nail this trend, use a cream or liquid blush, which blends seamlessly into the skin, giving it a natural flush. Try warm shades like peach or soft pink to complement a variety of skin tones.
For eyes, metallic eyeshadows are all the rage in 2024. These rich, shimmering shades create an instant glam effect, perfect for both day and night looks. Apply a metallic shade to your eyelids and blend it with a soft matte transition shade for a multi-dimensional look. To enhance the metallic effect, use a sticky eyeshadow primer to help the product adhere and prevent creasing.
Sculpted cheekbones are also making a strong statement this year. Contouring is back, but it’s all about subtlety. To achieve this look, use a contour stick or powder to add shadows beneath the cheekbones, along the jawline, and on the sides of the nose. Then, use a soft, glowing highlighter to accentuate the high points of the face.
For 2024, glittery accents are taking makeup looks to new heights. Subtle or bold, adding a touch of glitter to the eyes, lips, or even the cheekbones can instantly elevate any look. The trend leans towards fine, shimmering glitter that catches the light without overwhelming the face. Apply a small amount of glitter to the inner corners of the eyes, along the brow bone, or dab it onto the center of your lips for an ultra-modern twist on glam. The key is balance: pair sparkling accents with a neutral base to avoid a heavy, overdone appearance.
In terms of lips, ombré lips are gaining popularity in 2024. This technique uses multiple shades of lipstick to create a gradient effect, giving the illusion of fuller, more voluminous lips. To master the ombré look, start with a darker lip liner around the edges of your lips, and then blend it with a lighter lipstick in the center. This look works best with soft, muted tones like mauve, pink, and berry for a more natural gradient.
Eyebrow lamination continues to be a game-changer in 2024, offering an effortlessly neat and fluffy look. This semi-permanent treatment lifts and shapes the brows, creating fuller, more defined arches. If you’re looking for a temporary alternative, try using a clear or tinted brow gel to mimic the lamination effect. It’s a great way to keep brows in place while adding volume and structure, perfectly complementing bold eye makeup trends.
To round off the makeup trends for 2024, flushed, rosy cheeks are making a strong comeback. Blush has gone beyond the traditional application and is now being used to mimic a natural flush from within. The trend embraces soft, buildable formulas like creamy blushes and tinted balms that give a lit-from-within effect. Applying blush in a “C” shape from the apples of your cheeks towards the temples enhances the natural contour of the face, creating a lifted, youthful look. Look for formulas infused with skincare ingredients to ensure that the blush is as nourishing as it is beautiful.
Finally, skinimalism is a major trend in 2024, where less is more when it comes to makeup. The focus is on achieving fresh, natural skin that glows with minimal product. This includes using tinted moisturizers or lightweight foundations that enhance your skin’s natural texture. To highlight the trend, use a cream highlighter to add just a touch of luminosity on the cheekbones and brow bones. It’s all about embracing and enhancing your natural beauty, with the goal being flawless, radiant skin that looks effortlessly chic.